This one semester course will teach students that communication is a process, and effective communication occurs when the speaker and listener share common meanings. The purpose, context, and audience influence the content and delivery in speaking situations. Different communication levels and situations require different strategies and techniques for both the listener and the speaker. Effective communication incorporates listening and speaking skills and respect for the ideas and opinions of others, organization, support and purposeful thought, as well as an analysis of both the audience and the purpose of the communication. Effective communicators understand the characteristics and needs of their audience. Communication allows us to learn from the experiences and knowledge of others through the messages they convey. The way we communicate influences the listener’s perception of our message. Capturing the reader’s interest is essential in the process of communication, and persuasion is based on both logical and emotional appeals.

PRE-REQUISITES: None

ESTIMATED COMPLETION TIME: 16-18 weeks or approximately 65 – 75 hours

MAJOR TOPICS AND CONCEPTS 

The Communication Process

  • The Communication Cycle
  • Vocalization
  • Communication Problems
  • Listening

Types of Communication

  • Levels of Communication
  • Intrapersonal Communication
  • Interpersonal Communication (Personal)
  • Interpersonal Communication (Career)
  • Small Group Communication

Public Speaking

  • Types of Public Speaking
  • Basic Research Skills
  • Organizing a Speech
  • Effective Presentation Techniques
  • Using Visual Aids

Persuasion

  • Persuasion Basics
  • Appeals and Techniques
  • Analyzing an Audience
  • Fallacies
  • Presenting Persuasive Speeches

Argumentation

  • The History and Purpose of Debate
  • Argument Structure and Strategies
  • Refutation and Clash
  • Narrative Argumentation

LINKS TO FULL COURSE CURRICULUM MAPS

SEGMENT A/B